Affinity Answers combines the richest behavioral data with the largest collection of social data in the world to create audiences that are proven to outperform purchase data by an average of 55%

Browsing is Random,

Social Feeds are Curated

So we collect consumer engagement data between real people and the brands they love from Facebook, X, Reddit, Instagram, and TikTok (including hashtags) and use it to verify online behavioral intent and interest as collected through browsing, ecomm, search, and mobile.

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Custom Audiences

Seamless, Limitless

Our Custom Audience approach can create unique or hard to find audiences that can scale to achieve any objective. Our unique, powerful data understands people at a persona level. That includes who is most likely to stay loyal and who is most likely to switch.

Seamless

Custom Audience Process

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Request

Client reaches out to [email protected]with an RFP including the following information:

  • Target Audience(s)
  • Flight dates
  • Geo
  • Channels for activation
  • Budget (if available)
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Receive

Client will receive
Affinity Answers audience
recommendations within
1-2 business days including:

  • Targeting criteria
  • Estimated Reach
  • CPM
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Approve

Client approves Affinity Answers recommendations and provides necessary information for activation:

  • Platform that will be used (DV360, TTD, etc)
  • Seat ID
Group

Activate

Affinity Answers begins custom data collection and pushes audiences to specified Seat ID within 7-10 business days.

Limitless

Example Custom Audiences

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Competitive Request

Competitors of USAA
Target customers engaging with:

  • Chase
  • Bank of America
  • Wells Fargo
  • Truist
  • US Bank
  • Citigroup
  • PNC
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Psychographics

African American Influencers
Target customers engaging with:

  • Target Audience(s)
  • Flight dates
  • Geo
  • Channels for activation
  • Budget (if available)
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Purchase Intent

Bacon Lovers
Target customers engaging with:

  • Oscar Mayer
  • Applegate Farms
  • Wright Brand Bacon
  • Black Label Bacon
  • D'Artagnan

 

Including Events:

  • The Bacon & Beer Classic
  • International Bacon Day

Including Hashtags:

  • #bacon
  • #baconlovers
  • #baconcheeseburger
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Politics

Political News Customers
Target customers engaging with:

  • The Hill
  • The Washington Post
  • Defense One
  • Roll Call Newspaper
  • WTOP
  • Federal News Network Politico
  • The New York Times
  • Wall Street Journal
  • NPR
  • Reuters

1-Quick Stat

Each month we dive into the stats that prove the past and help predict the future.

Case Studies

Come explore our successes and let us know how we can help.