Social Affinity is Your Gift Guide for Dad

Do you feel stuck on the journey to finding that perfect gift for dad this Father’s Day? When we say that AffinityAnswers uses social affinity as a recommendation engine, we are usually talking about recommending audiences for marketers. For example, if the NBA champion Golden State Warriors wanted to partner with a brand, our proprietary algorithm and scoring engine recommends Les Schwab Tire Centers as a more viable option than even more intuitive choices like Finish Line.

What does this have to do with dear old dad? Well, using our vast catalog – tracking the public social engagement of over 60,000 brands, TV shows, celebrities, sports teams and more – we are able to provide some great recommendations to get the perfect gift for every kind of dad:

The Sports Enthusiast Dad (using ESPN as a proxy): Tickets to the National Baseball Hall of Fame, Nike Jordan Shoes, Just for Men

The “All Business” Dad (using The Economist as a proxy): Subscription to National Geographic, tickets to a TED Conference, a donation to UNICEF in his name

The Super Fit Dad (using Men’s Health as a proxy): a gift certificate to Bodybuilding.com, a CrossFit gift card, MuscleTech supplements

The Culinary Dad (using Top Chef as a proxy): Frigidaire kitchen appliances, an assortment of McCormick Grill Mates seasonings, cooking classes at Sur La Table