Case Study:
Gaming

By ThriveAdmin | June 17, 2024

Conquest Audiences Steal Share During Christmas Time During the Holiday season, a top gaming console wanted to do everything it could to steal market share from it’s main competitor-Playstation. Affinity Answers created a segment to target people already engaging with Playstation with proven future purchase intent. A campaign was put in market by the gaming…

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Digging Deeper: Discovering How Ads Perform Across Social Media

By ThriveAdmin | February 9, 2017 |

As story after story tries to assess how Super Bowl ads performed across social media, one company says that just measuring who got the most tweets or retweets or Facebook likes doesn’t surface the true value of social interaction for brands. To understand who among all of those Super Bowl social users has any real…

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Is Super Bowl Advertising Worth It?

By ThriveAdmin | February 1, 2017

With a price tag of $5.5 million for a 30-second spot in the upcoming Super Bowl, agencies and brands try to do everything possible to amplify the brand messages before, during and after those precious 30 ticks. But not all of them have access to the tools that would maximize their reach on social media…

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