Posts Tagged ‘audience affinities’
What can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…
Read MoreFan Data Measures Authenticity in Sponsorships
For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it might seem. Identifying and analyzing the shared interests and behaviors of each fan base is crucial in predicting the success of any potential partnership. Accurate,…
Read MoreNew consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…
Read MoreDeep Fan Insights from FanFinder360º
Consumers have become fragmented, spread across an ever-increasing array of devices, channels, and platforms. This evolving media landscape has created a challenge for both content creators and distributors to get viewers to see their content. As Mark Pedowitz, CW President, puts it, “There’s simply a ton of shows on the market, and their sheer quantity…
Read MoreUsing Social Insights to Activate Entertainment Audiences
A truly versatile tool within any advertiser’s arsenal, FanFinder360°(FF360) is our social insights-powered platform that provides marketers with an unparalleled view of the fans of their entertainment. Analyzing over a billion engagements a month, from across all major social media channels, FF360 gives a competitive edge to any campaign strategy. so how can FanFinder360º help…
Read MoreWhy The Future of the Music Industry Hinges on Data
There’s something psychologically satisfying about evaluating change and innovation through a 10-year lens. A decade allows us to look back with nostalgia and prognosticate imaginatively about what lies ahead. Decades allow us to create clear categories for music, movies, TV, fashion and pop culture in general. The 1960s were defined by folk music and psychedelic…
Read MoreReaching the Right TV Audiences with Addressable TV
About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is gradually making its way to traditional linear TV, giving brands more control over their outreach efforts, and allowing them to cater to a wider audience.…
Read MoreWill Growing Disloyalty Affect Ford’s Bronco Launch?
how can the new Ford Bronco take advantage of the auto industry’s burgeoning disloyalty? Car brand loyalty is on the downturn. What was once an industry driven by committed customers is now an open road for savvy auto marketers. With more car choices than ever before, household incomes changing, and many automakers not providing optimal…
Read MorePolitical Audiences: Targeting the Open Mind
Persuadable open-minded voters are everywhere, and a campaign’s ability to accurately target them could solidify their candidate’s chances of victory. While campaigns have classically referred to voter lists and basic demographics for outreach efforts, a programmatic approach allows a deeper dive into data, providing new insight into how and where to reach open-minded voters and…
Read MoreWith the huge success of Netflix and Disney+ comes increased competition
as fans flock to streaming services, marketers are left looking for attention About this article: Streaming services boom as people stay home Disney+ takes off Marketers turning to social targeting can open subscriber-only doors Social data provides the key to engaging TV, movie, and gaming audiences As COVID-19 sequestering continues, streaming services are benefiting from…
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