Posts Tagged ‘audience affinities’
New Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we’ve witnessed many industries astutely switch gears or grind to a halt, pausing advertising campaigns and furloughing personnel while eagerly awaiting a return to some kind of normalcy. Some video game publishers, however, are succeeding…
Read MoreRestaurants Need to Look Outside Current Customers
For years, restaurant marketers have looked inside to current customer data as a roadmap for future sales. First party data provided a perfect seed for look-alike modeling to then build scale. “I know my customer” was the mantra. And data science could build off of that seed a perfect mold to cast a repeatable customer…
Read MoreRecommendation Engines Provide an Ad Targeting Edge
Recommender engines have become a pivotal force in the evolution of marketing and currently power some of the world’s biggest players, from Amazon to Netflix. By compiling usage data and engagement statistics, these engines are able to recommend more relevant choices for viewers or buyers, keeping them engaged while encouraging usage time and conversions. But…
Read MoreWith upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB Ad Spend Pulse study released last week, more than 24% of advertisers said that they were cutting all ad spending for the rest of Q1…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreThe Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreEnhanced Advertising on Advanced TV
enhanced advertising on advanced TV Television advertising: what was once a prohibitively high-dollar marketing endeavor has transformed into a much more accessible arena for brands looking to reach massive audiences regularly. Thanks to the advent of Advanced TV, advertisers are able to utilize streaming services and popular set-top boxes to reach the television sets of…
Read MoreMarch into Ad Madness
reaching the right crowd in all the basketball madness College basketball season is here, and 1/3 of the nation will be eagerly tuning in across a variety of screens, making this a massive opportunity for gaining the right impressions. Our College Basketball Segments and Custom Audiences can help you quickly and specifically target those most…
Read MoreLook-Alike vs Act-Alike Modeling: Stepping Out of the Shadows
How much does your data tell you about your audience? Let’s compare a couple of prominent figures with common look-alike modeling versus advanced act-alike modeling. Here, we used simple lookalike modeling to summarize two prominent politicians with large followings. The data provides some basic information that would allow us to assume both men are of…
Read MoreRadio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long been established and championed. It continues to garner massive audiences and serves as a beacon of information and entertainment in local communities – a feat not easily duplicated by any of its counterparts. At Affinity Answers, we are constantly looking for ways to connect social…
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