Posts Tagged ‘audience affinity’
Social Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities are a great way to tap into your own fan base’s preferences to extend to other brand audiences that would be highly receptive to your content or messaging. Even during a time where social is at tremendous scale, not every brand will be equally represented,…
Read MoreWhy Affinities Matter at the Box Office
This summer’s box office story has a plot twist of its own – a decline in ticket sales. According to a report from TheWrap, citing numbers from comScore, the summer blockbuster season’s earnings are down five percent from last year. While there may be help on the way from established franchises’ latest titles, such as…
Read More3 Things Marketers Need to Know for the Fall TV Season
It’s officially summer, and another TV season has come and gone. While viewers take a break and wait for new shows this fall, the networks (and their advertisers) will continue to weigh which platforms are most effective at promoting and gathering audiences for September’s new entries. Marketers know that one of the places fans of…
Read MoreThoughts on Affinities and Politics
Trump. The debates. SNL parodies. Politics is inherently social, of course, but there is even more buzz this election year, one that has thus far challenged the conventional wisdom of politics. Polls are a tried-and-true indicator of how your candidate is doing in each state or nationwide. However, Ted Cruz’s victory in Kansas shows that…
Read MoreAnd the Winner is… 9 Oscar Champs Determined by Affinities
May I have the envelope, please? The Oscars are this Sunday. The Academy votes for who goes home with the golden statues, but what if social engagers chose the winners based on their affinities? Our infographic shows how differently things might turn out depending on which brand’s fans are voting. Want to find out…
Read MoreSuper Bowl 50 Preferred Eats by Team
The Super Bowl is about snacks as much as sport, and the opposing teams’ fans are just as divided on their options for eats. Based on social affinities, here are the go-to foods for Broncos and Panthers fans. Dive into social affinities for your brand. E-mail us at [email protected].
Read MoreTop Music Artist Affinities of 2016 Presidential Frontrunners
Ben Carson is up, and Joe Biden is out. Presidential campaigns are long, rough-and-tumble marathons, and the 2016 cycle is no different. Another tradition of White House contests: politicians using music on the campaign trail. Whether it’s Katy Perry performing for Hillary Clinton’s campaign and taking over her Instagram or Steven Tyler asking Donald Trump…
Read More3 Insights from the Classic Hip-Hop Radio Format Flip
At Affinity Answers, we are in the business of extending reach based on brands’ social engagement with other brands. The brand, while always evolving, shows evidence of this change slowly on social media; for example, engagers migrate from Facebook to Instagram over a period of twelve months. These changes are generally initiated by the users…
Read MoreTaking Stock in Affinities and Market Performance
If you haven’t checked your 401(k) or IRA in the last month, you are probably going to discover some dramatic ups and downs, as the markets first reacted to the weight of world events, and then rebounded on the strength of the economic recovery. Of course, the market is no stranger to volatility. Take a…
Read MoreAffinity Answers Featured in Bill Harvey’s Series on the Future of Across-Screen Advertising
Media research pioneer Bill Harvey discusses “The Future of Across-Screen Advertising” in a new four-part series. In the recently published conclusion, Bill provides more detail on a presentation he delivered alongside CBS Corp.’s David Poltrack at this year’s ARF Audience Measurement conference. Bill cites Affinity Answers and its methodology of calculating mutual affinity between brands…
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