Posts Tagged ‘audience affinity’
Affinity Answers CEO Sits Down with Tremor Video for Wide-Ranging Q&A
Sree Nagarajan, our founder and CEO, is featured in a brand new interview with our partners at Tremor Video. In this wide-ranging and enlightening Q&A, Sree talks about how the Affinity Answers technology works, the distinct benefits of using affinities data, and the impact affinity-based targeting will have on the future of digital and linear media.
Read the thought provoking post here on Tremor Video’s website, and please feel free to leave feedback in the comments section below!
Read MoreSuper Bowl Halftime Show: Is It Worth the Pay to Play?
The NFL season kicked off last Thursday, so in the eyes of many, fall has officially arrived. Football is arguably bigger than it has ever been – last season, the most watched program in the United States was NBC’s
Read MorePolitics Heats Up: Using Social Media Data To Look At The Republican Presidential Candidates
Since we started looking at the political and causes space in the middle of last year, we’ve been waiting for the time when we could start applying our data to hot political races. So we were excited this year when we got the chance to take a look at Newt Gingrich for the Huffington Post…
Read MoreAffinity Answers Goes Political!
We’re already proving in the marketplace the power of understanding and leveraging strong mutual engagement between two entities. But we are taking it one step further by using our aggregated social media data to help politicians and issue-based organizations understand where the real emotional engagement is among the voting public. Victoria Bassetti, crack researcher, political…
Read MoreAnnouncing MeQ (PageRank for Social Affinities)
The mutual engagement chart launched today, incorporates our MeQ (Mutual Engagement Quotient) based ranking, which we believe is revolutionary. Just as Google’s PageRank revolutionized search relevance by leveraging the key principle of referral links to the content, we believe MeQ will revolutionize social affinity (likes, follows, friends, etc.) relevance by looking for reciprocal affinity to…
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