Posts Tagged ‘audience targeting’
A New Study Shows Disloyalty is the New Norm
The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a heretic who knew the Pareto Ratio would never stand up to the pressures of consumerism; loyalty ain’t what it used to be. This truth is…
Read MoreThe Insanely Misunderstood Power of Brand-Level Data
Imagine you are speaking to a guy you just met at a party. As the conversation goes along, you slowly start to learn more about him. You learn he is 26 years old, lives in Boston, a self-proclaimed technophile, who loves movies and is currently in the market for a new bank. At first glance,…
Read MoreLucid Study Shows 55% Increase
AA segments were recently shown to identify future purchase intent 55% higher on average than the leading purchase-based provider.
Read MoreAlign Beauty & Cosmetics Audiences with Seasonal Events
As summer comes to a close, back-to-school and holiday campaigns will be found among our favorite digital content. It is crucial for Beauty & Cosmetics brands to align with these major events. With a surge in YouTube makeup tutorials and Instagram beauty influencers, finding innovative targeting solutions is key when competing for market share. How familiar…
Read MoreControl Digital Investments With Buyer-Driven Branding
There’s no doubt we are in the midst of an exciting, dynamic era in marketing – an “always on” consumer culture and new technologies to apply to the customer experience are among the opportunities at our disposal. Yet as the saying goes, “water, water everywhere but not a drop to drink” — Marketers are data…
Read MoreOptimize Holiday Campaigns with Predictive Analytics
Although the official end to summer isn’t until September 22, Labor Day weekend is our unofficial marker. Just take a stroll through any grocery store or pharmacy. You’ll find that beach balls and sunscreen have been replaced with Halloween candy and pumpkin decor. By next month, Thanksgiving and Christmas merchandise will likely be on the…
Read MoreSocial Affinity and the Broadcast TV Upfronts
The annual network upfronts are happening in New York City this week, a broadcast TV tradition that extends all the way back to 1962. In the era of DVRs, on demand video and streaming platforms, social affinity plays an important role in developing the audiences for these shows. While much of it is about securing advertising…
Read MoreAffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data
AUSTIN, TX (March 7 , 2017) Affinity Answers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, today announced a partnership with LiveRamp™ a leading provider of omnichannel identity resolution. Through the partnership, Affinity Answers will make its social media audience data actionable across…
Read MoreAI Marketing Uncovers CES Social Affinities
I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…
Read MoreHow AI Marketing Techniques Help Brands Discover Social Affinity
It’s not just another turning of the page. 2016 will definitely go down as one of the more interesting years in recent history. The Rio Olympics and the entire presidential campaign would be two events notable enough on their own. Fortunately, there were also some interesting brand-related and brand-inspired stories that were out there –…
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