Posts Tagged ‘Blog Audience’
Tokyo Olympics Provide Huge Outreach Opportunities…If They Occur
The Tokyo Olympics are set to start in just under three months despite Japan’s skyrocketing Covid cases and declared state of emergency. As nationwide hesitation for the games heats up, the Olympic Committee remains steadfast in continuing with the games, insisting all necessary safety precautions and testing will be rigorously implemented and upheld. Assuming the…
Read MoreHow publishers are sustaining 2020’s gaming momentum
E3 is back, and though virtual, hopes to pack enough pizazz to invigorate the industry and sustain record gaming audiences. Last year’s surge in gaming saw increased engagement times across digital, as well as introduced bastions of noobs to gaming life. But as many inevitably get back into old routines like school and office work,…
Read MoreEnergizing new platforms with old programming
It’s 2021 and decades-old sitcoms are worth multi-million dollar deals. Now-classic sitcoms like Friends, Seinfeld, and The Office are worth 2-3 times the budgets of modern blockbusters. Old programming is driving new streaming subscribers in droves, with established audiences of legacy content being strategically shepherded from platform to platform. While an emphasis on original programming…
Read MoreGoogle’s FLoCs Take Flight, Ruffling a Few Feathers
Google’s solution to ending third-party cookies promises heightened individual privacy via group targeting, but some critics see it as yet another power consolidation in Google’s methodical, meticulous, and years-long conquering of the internet. As Chrome, the most popular web browser, starts its new cookieless life, elements of uncertainty still linger, fueling criticisms towards the tech…
Read MoreBaseball fans prove resilient in providing engagement
Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable viewership force. For marketers looking to leverage the excitement of the MLB Season, targeting these heartfelt and captivated fans during the year’s biggest games can…
Read MoreThe viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it’s difficult to get answers for where, why, and how to reach viewers of particular shows, celebrities, or brands. In the not-so-distant past, marketing teams would need to rely on basically two processes for answering the tougher questions: gut reactions or, conversely, expensive studies that can…
Read MorePodcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience can be logged, contributing to an exhaustive amount of insights for marketers to access. As data’s role becomes increasingly integral in running efficient outreach, many questions arise regarding its authenticity, freshness, and effectiveness, especially when compared to the overwhelming amount of data attainable through first…
Read MoreSponsors are primed to double down on the Madness
After a year’s hiatus, the Madness is back, and it looks like the teams, players, fans, and sponsors couldn’t be happier. NCAA® basketball is a very big deal, and the March Madness tournament is even bigger. Fans can’t get enough of the games, highlights, scores, brackets, and more, and though all sporting events boast multiple…
Read MoreProgrammatic audience strategies for 2021 auto trends
Auto’s ready to rejuvenate in 2021, and while it’s a long road to recovery, auto marketers can prime their campaigns for success through a programmatic approach. By strategically accessing the most relevant audiences, advertisers can capitalize on current industry trends to grow and scale campaigns while attaining likely buyers lost by competitors. Digital advertising will…
Read MoreDeclining football viewership is temporary, but fans are forever
As the events of 2020 directly affected sports viewership across the board, brands and marketers can leverage a concurrent increase in social media usage to efficiently reach sports audiences outside of the games. Despite 2020’s declining NFL viewership, fans are increasingly active online, and social insights can uncover the best ways to access them. Sports…
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