brand affinity – Page 4 – Affinity Answers

Using Social Data for Market Research

By ThriveAdmin | February 15, 2013

Sree recently had a converstation with Chris O’hara to discuss how brands can benefit from using social media data. The article goes into great depth sharing the value of mutual affinities and how we use them to help brands with their marketing and advertising. Below is an intro to the article, and here is the…

Can you “buy brand”?

By ThriveAdmin | December 12, 2012

Thanks to Chris O’Hara for his excellent article on ClickZ today. He covers it very well on the upcoming transition for brands – to think of their media buying in terms of their brand audience, not their media audience. This is a monumental change for brand marketing, but is inevitable. Digital is already leading charge…