Posts Tagged ‘Case Studies’
Affinities Both Make and Validate Spokesperson Talent Decisions
Social affinities can be used to make the right choice between many eligible spokespeople Social affinities represents two sides of the same coin: reaction and receptivity – consumers will react to the marketing messages around them using social media, but what ultimately counts for marketers is which brand, TV show, or celebrity will make the…
Read MoreTeen Wolf: Expanding reach cost effectively in Facebook
The Situation: MTV was looking for ways to expand awareness and interest for their new show Teen Wolf. Since the show was new, it had only limited number of fans in Facebook and cost about $1.34 in CPM to reach them. The Solution: Colligent’s targeting identified top 10 TV shows that Teen Wolf fans engaged…
Read MoreRidiculousness: Effective contextual ad buys in Google
The Situation: MTV was looking for ways to expand awareness and interest for their new show Ridiculousness hosted by Rob Dyrdek. They went ahead and bought contextual advertising in Google AdSense using a list of keywords researched by them and suggested by Google AdPlanner tool. This brought them certain reach but the client wanted more.…
Read MoreBeavis and Butt-head: Expanding reach and engagement in Google ad buys
The Situation: MTV was looking for ways to expand awareness and interest on their relaunch of Beavis. They went ahead and bought contextual advertising in Google AdSense using a list of keywords researched by them and suggested by Google AdPlanner tool. This brought them certain reach but the client wanted more. The Solution: Colligent’s targeting…
Read MoreMTV’s Punk’d: Keyword Targeting in Facebook
The Situation: In preparation for MTV’s relaunch of Punk’d MTV wanted to reach a targeted audience in Facebook to build awareness and buzz. They chose Facebook ad buy for advertising. The targeting was complex and had to be relevant to both the show’s audience as well as the celebrities appearing on…
Read MoreJonas Brothers: Television Ad Targeting
For Jonas Brothers, our analysis identified Hispanics as a significant demographic group. The client used this insight to buy TV advertising targeting hispanic media, ahead of an album release. The album went on to have higher sales than the previous album. The Situation: Disney was looking for ways to expand marketing reach for Jonas…
Read MoreVictoria’s Secret PINK and Jesse McCartney: Identifying Tour Sponsors
For Hollywood Records, part of Disney, our analysis showed that the top brand liked by Jesse McCartney’s fans was Victoria’s Secret PINK. The client used this insight to secure a partnership with PINK. The Situation: Hollywood Records, part of Disney, was looking for a sponsor for the upcoming tour of one of their…
Read MoreStarbucks & Maroon 5: Finding Sponsors
For the record label A&M Octone, our analysis showed the high liking Maroon 5 fans had for Starbucks coffee. The client used this affinity to secure a sponsorship. The Situation: A&M/Octone Records a forward thinking independent label distributed by Universal, was looking for a sponsor for their well known artist, Maroon 5. …
Read MorePepsi & Nicki Minaj: Identifying Sponsorship Opportunities
The Situation: Pepsi was looking re-energize their brand around their new positioning “Live For Now”. They were looking to sponsor an artist that best resonated with their audience. Based on the theme, they arrived at 4 artist candidates to choose from. To help them decide, they asked Colligent to analyze and recommend the best choice.…
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