Posts Tagged ‘consumer behavior’
Affinity Answers Wins Social Media Tech Vendor of the Year Award
We’ve brought home the gold as Social Media Tech Vendor of the Year in e4m’s Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The award not only recognizes our capabilities as a programmatic audience provider but also rings true…
Read MoreTravelgeddon begins: can industries keep up?
Surging demand has shocked an unprepared travel industry, with many sectors struggling to meet massive amounts of post-pandemic travelers. As almost every state has now lifted COVID travel restrictions, we’re witnessing the reemergence of live events and, as we’ve previously covered, physical stores leveraging unexpected foot traffic upticks. But can travel-related industries keep up…
Read MoreTokyo Olympics Provide Huge Outreach Opportunities…If They Occur
The Tokyo Olympics are set to start in just under three months despite Japan’s skyrocketing Covid cases and declared state of emergency. As nationwide hesitation for the games heats up, the Olympic Committee remains steadfast in continuing with the games, insisting all necessary safety precautions and testing will be rigorously implemented and upheld. Assuming the…
Read MoreHow publishers are sustaining 2020’s gaming momentum
E3 is back, and though virtual, hopes to pack enough pizazz to invigorate the industry and sustain record gaming audiences. Last year’s surge in gaming saw increased engagement times across digital, as well as introduced bastions of noobs to gaming life. But as many inevitably get back into old routines like school and office work,…
Read MoreStreaming Universes Collide: Marvel + Disney vs DC + HBO
We’re very much in the golden age of the superhero, as the formidable force of Marvel Studios leads its comic book pack with a long legacy of characters each emerging as successful solo stars. And with these blockbuster superhero characters and franchises now rapidly multiplying across streaming, the Marvel Universe and DC Universe are each…
Read MoreHow Users Have Embraced (Or Not) 280 Character Tweets
In November last year, Twitter doubled the limit on tweet length from 140 characters to 280 characters. Because Affinity Answers observes and analyzes consumer behavior across social networks including Twitter (more on how we do it here), we were prepared to observe lengthier Tweets from brands and celebrities as well as lengthier replies to those…
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