Affinity Answers
Wins Social Media Tech Vendor of the Year Award

By [email protected] | September 9, 2021

We’ve brought home the gold as Social Media Tech Vendor of the Year in e4m’s Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The award not only recognizes our capabilities as a programmatic audience provider but also rings true…

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Travelgeddon begins:
can industries keep up?

By ThriveAdmin | June 23, 2021

Surging demand has shocked an unprepared travel industry, with many sectors struggling to meet massive amounts of post-pandemic travelers. As almost every state has now lifted COVID travel restrictions, we’re witnessing the reemergence of live events and, as we’ve previously covered, physical stores leveraging unexpected foot traffic upticks.   But can travel-related industries keep up…

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Why isn’t data
driving more marketing decisions?

By ThriveAdmin | June 11, 2021

Ask anyone across marketing and they are going to sermonize the importance of data and analytics in the decision-making of their organization. They espouse data-first or data-led, or boast their innovative use of machine learning, predictive analytics, or even AI to optimize their decision-making, innovation, optimization, or overall operations. If this is the case, why…

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What can mechanic’s tools teach us about data?

By ThriveAdmin | December 3, 2020

At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…

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