Posts Tagged ‘data analysis’
Why isn’t datadriving more marketing decisions?
Ask anyone across marketing and they are going to sermonize the importance of data and analytics in the decision-making of their organization. They espouse data-first or data-led, or boast their innovative use of machine learning, predictive analytics, or even AI to optimize their decision-making, innovation, optimization, or overall operations. If this is the case, why…
Read MoreWhat can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…
Read MoreWhen Good Partnerships Go Bad
At Affinity Answers, we are in the business of unlocking the power of mutual affinity to help our clients figure out which celebrities (or TV shows, websites, etc.) are most relevant to fans of their brand on social media. These insights have added a lot of value for clients, as seen in our case studies. However, mutual affinity cannot predict when celebrities will act inappropriately or how events might be judged in the court of public opinion. Today, when outrage on social media is more common than not, we thought it would be interesting to look at how people engage with these celebrities on social after a major scandal. Do fans of the brand become less engaged with the celebrity? Most importantly, what implications does this have for brands?
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