Posts Tagged ‘data enhancement’
Turning Social Media Engagements Into Audience Recommendations
When Affinity Answers gathers intelligence such as “Consumers interested in The Cheesecake Factory are likely to be interested in Jared Jewelry, Andes Mints and CeraVe”, how do we derive these recommendations? Hundreds of global brands rely on Affinity Answers’ recommender system in their programmatic media buying because they trust the intelligence from which it is…
Read MoreAudience Enrichment Comes in Many Flavors
The idea of Audience Enrichment has been around for decades in the list-rental business, but it means much more in the offline/online world of data today. It is no longer theory or even past tense; it is reality. Technology rolls on and affects all industries and in turn, how we do our jobs. In marketing…
Read MoreAudience Enrichment: What’s In Your Data?
A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too much data” yields the following results: “Do you really have big data, or just too much?” “Why too much data is stressing us out” “5…
Read MoreDr. Pepper Finds The Perfect Partner
Movie tie-ins help Dr Pepper gain consideration with movie audience. With the massive popularity of the super hero movie genre, Batman v. Superman: Dawn of Justice was one of the most anticipated movies of 2016. Not only did Ben Affleck take over as the new Batman, but it also setup the foundation for future Justice…
Read MoreAffinity Answers In The ODC Blog
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreIntroducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch of a new application, ActivationPlanner™, currently available for free at https://activationplanner.affinityanswers.com. ActivationPlanner™ is specifically designed to make it easier for Brand Media Directors, Media Agency Planners and Programmatic Buyers to discover and activate the digital advertising segments predicted to be most effective for programmatic branding…
Read More