Posts Tagged ‘data enrichment’
Why isn’t datadriving more marketing decisions?
Ask anyone across marketing and they are going to sermonize the importance of data and analytics in the decision-making of their organization. They espouse data-first or data-led, or boast their innovative use of machine learning, predictive analytics, or even AI to optimize their decision-making, innovation, optimization, or overall operations. If this is the case, why…
Read MoreNot Exactly How the Cookie Crumbles: Breaking Down CCPA Hype
As the January 1 deadline for the California Consumer Privacy Act draws nearer, pockets within the ad industry are foretelling doom and gloom for our future state of affairs. Warnings from marketing bloggers predict ominous changes to the industry, with included roadmaps to surviving this marketing apocalypse. This panic-driven mindset is akin to Y2K hysteria,…
Read MoreWIN THIS FOOTBALL SEASON with data
the obsession is real. the fandom is intense. With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but sometimes it sure feels that way. It stands to reason that brands are also obsessed with the NFL. Last year, advertisers spent close to $4B…
Read MoreAffinity Answers is now an Oracle Data Cloud Premier Data Provider
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreAudience Enrichment Comes in Many Flavors
The idea of Audience Enrichment has been around for decades in the list-rental business, but it means much more in the offline/online world of data today. It is no longer theory or even past tense; it is reality. Technology rolls on and affects all industries and in turn, how we do our jobs. In marketing…
Read MoreAudience Enrichment: What’s In Your Data?
A POV on Audience Enrichment and Finding the Hidden Gems in Your Data There are so many questions that marketers have about their data. A quick Google search of “too much data” yields the following results: “Do you really have big data, or just too much?” “Why too much data is stressing us out” “5…
Read MoreHow AI Marketing Techniques Help Brands Discover Social Affinity
It’s not just another turning of the page. 2016 will definitely go down as one of the more interesting years in recent history. The Rio Olympics and the entire presidential campaign would be two events notable enough on their own. Fortunately, there were also some interesting brand-related and brand-inspired stories that were out there –…
Read MoreAffinity Answers In The ODC Blog
Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…
Read MoreIntroducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch of a new application, ActivationPlanner™, currently available for free at https://activationplanner.affinityanswers.com. ActivationPlanner™ is specifically designed to make it easier for Brand Media Directors, Media Agency Planners and Programmatic Buyers to discover and activate the digital advertising segments predicted to be most effective for programmatic branding…
Read MoreA Look Back at 2015
Another year has come and gone, and we at Affinity Answers could not be more excited to share the good times and prosperity awaiting us in 2016 with all of you. Just before the ball drops and 2015 is in the history books, we are taking a look back at a sample of the big…
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