The importance of data quality & transparency

Data defines modern messaging, its quality essential for effective communication. As marketing evolves, allowing for fragmented media consumption, a reliance on data becomes integral in effectively bridging gaps and targeting campaigns accurately. Data helps us understand consumer behavior, allowing us to create and target relevant and personalized messaging that resonates with real people. Data is…

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Affinity Answers is now an Oracle Data Cloud Premier Data Provider

Affinity Answers is proud to announce that we have been named an Oracle Data Cloud Premier Data Provider. What does that mean? Well, basically, that we are the best. Kidding. Well, sort of. Oracle started this unique and prestigious program to identify certain providers within its marketplace who have consistently demonstrated data accuracy and transparency…

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