Posts Tagged ‘digital marketing’
Peacock’s Ad-Supported Strategy Might Seal Its Success
Launching in the midst of a global pandemic and among an overwhelming number of time-tested competitors, Peacock’s future is definitely uncertain. But the good news is that the tiered media service does have some potential for success. NBCUniversal is betting big that consumers want free-to-watch, ad-supported, options and in this particular time period, they might…
Read MoreCan you “buy brand”?
Thanks to Chris O’Hara for his excellent article on ClickZ today. He covers it very well on the upcoming transition for brands – to think of their media buying in terms of their brand audience, not their media audience. This is a monumental change for brand marketing, but is inevitable. Digital is already leading charge…
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