Posts Tagged ‘engagement’
Facebook Strategic Shift: The Importance of Social Affinities in a Pay-to-Play Environment
Big changes are underway at Facebook — ones you should know about if you rely on Facebook for reaching your fans. These changes are discussed in detail in a new whitepaper, “The New Facebook Strategic Shift: Reach & Frequency Model,” just published by social media marketing agencies Fanscape and The Marketing Arm. The report’s author, Tom Edwards, keeps a close eye on Facebook, and his study is comprehensive about the ways…
Read More#1 Challenge Facing Brand Marketers Today
Is it – Big data overload? Confidence in making decisions? Job security? While the above challenges are all real, the key challenge facing each of us as brand marketers is how do I find receptive audience to engage at scale with my brand? Colligent answers this question using something we’ve been collecting in our backyard –…
Read MoreThe Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the next level, the question increasingly on brand marketer’s mind is “How can I engage with my audience at scale?“. Large reach has always been easier to achieve with traditional method of demographics based segmentation. Traditional media measurement systems such as Nielsen and comScore made it…
Read MoreSocial Media “Engagement” is a Means to an End
Social media “engagement” gets you halfway, its what you do next that matters. Over a decade ago, when Social Media was emerging, people made fun of measurement, social media strategy, and any hint of a brand or business trying to monetize social media efforts. This sounds impossibly crazy today, but it’s true. The common refrain was “Social…
Read MoreA Little Insight into our Big Data
Here is a behind the scenes look at a few of our numbers. It is a massive challenge to capture and organize our data as there are few to no rules saying big data must be static. In fact, it is constantly changing. Two components which we maintain weekly are the categories or buckets which…
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