Facebook Strategic Shift: The Importance of Social Affinities in a Pay-to-Play Environment

By ThriveAdmin | April 14, 2014 |

Big changes are underway at Facebook — ones you should know about if you rely on Facebook for reaching your fans. These changes are discussed in detail in a new whitepaper, “The New Facebook Strategic Shift: Reach & Frequency Model,” just published by social media marketing agencies Fanscape and The Marketing Arm. The report’s author, Tom Edwards, keeps a close eye on Facebook, and his study is comprehensive about the ways…

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2013 Social Media Brand Analysis Infographic

By ThriveAdmin | March 5, 2013 |

  With interest intensifying on how to best leverage social media for brands and businesses, we thought it would be clever if we turned our platform back onto the social media networks to see which brands, TV networks, and celebrities the social networks’ fans engaged and identified with the most. Since this was new to…

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