Posts Tagged ‘In the Press’
The Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreSree Nagarajan Discusses the Buy Side of Brand Investment
CEO Sree Nagarajan recently contributed an op-ed to MediaPost discussing the importance of focusing on the buy side of brand investment, rather than just the sell side. Read more here: Buy Side, Where Real Money is Made, Seldom Talks
Read MoreAffinity Answers Featured in Adweek
Now that the conventions are here, Donald Trump and Hillary Clinton will be fighting for every vote – but who would be most receptive to either or both candidates? In a new piece published in Adweek, we explain why affinities could be the best addition to every campaign manager’s toolbox. Read the piece here: http://adweek.it/29UsCDT
Read MoreAffinity Answers Profiled in MediaPost
Our CEO, Sree Nagarajan, and board member and advisor Jack Klues were recently interviewed by MediaPost. In this conversation, they explain how affinities can find new audiences for brands and their significance in quantifying the upper part of the consumer funnel. Read the entire profile here: http://bit.ly/28NH05b
Read MoreMediaMath To Co-Host Cross-Channel Customer Experiences Webinar
Our partner MediaMath is co-hosting a webinar, Powering Cross-Channel Customer Experiences with Real-Time Data, on this Wednesday, April 20 at 11a PST/2p EST. Along with Tealium, Stratigent and Selligent, the webinar will focus on the role of consumer data in fueling better customer experiences. Be sure to save your spot today: http://tealium.com/4-ways-to-connect-your-marketing-technologies/?cid=70131000001SHpQ
Read MoreAdExchanger: Affinity Answers Taps Social Data To Help Brands Tackle Audience Extension
Affinity Answers founder and CEO Sree Nagarajan was interviewed by AdExchanger, discussing a variety of topics including the value of social affinity data for activating, planning, and measuring media campaigns. In the interview, Nagarajan highlights the value of extending audiences using social affinity: “The core problem we solve is audience extension. At the bottom of…
Read MoreAffinity Answers Featured in MediaMath Piece on Digital Marketers’ Resolutions
It’s hard to believe, but January 2016 has come to a close. How are you doing with your New Year’s resolutions? For yourself? For your marketing? In case you need some inspiration to keep your momentum going, or to kickstart your 2016 digital marketing plan, check out MediaMath’s piece on the resolutions digital marketers should be…
Read MoreSolid Tremor Video Q1 Reveals A Tremendous Investment Opportunity
[A] new partnership with Affinity Answers will help leverage the incredible amount of social data generated by Tremor and when inputted into the VideoHub system will allow advertisers to really target consumers who are most likely to buy.
Read MoreColligent Affinities Utilized to Identify Correlation of TV Ad Spend with Brand’s Social Engagement
This morning our client and partner, TVB issued a press release of our landmark study with them. The study measures social behaviors of fans of TV shows and brands. It then correlates it to the show’s audience size (as measured by Nielsen) and ad spend (as measured by Kantar Media). The results show that higher the…
Read MoreAffinity Answers mention by @shivsingh at PepsiCo
Thanks to Shiv for including us in his presentation at Conversational Marketing Summit on Jun 6, 2011. It is great to hear his endorsement of our platform and that it is the “type of new research that can’t be found anywhere else.” For the Affinity Answers-specific comments forward to 12:30 in the video.
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