Posts Tagged ‘market research’
Forrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the “database of affinity” as the evolution of the “database of intent” and harnessing affinities holds huge opportunties for brands. Nate’s presentation sheds incredible insight on affinities and emotions and we are glad to know we are in lock step with much of the Forrester VP’s…
Read MoreUsing Social Data for Market Research
Sree recently had a converstation with Chris O’hara to discuss how brands can benefit from using social media data. The article goes into great depth sharing the value of mutual affinities and how we use them to help brands with their marketing and advertising. Below is an intro to the article, and here is the…
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