Posts Tagged ‘Official Blog Posts’
Affinities are All About Content, Context and Location
The Internet of Things will undoubtedly benefit from affinity-based targeting in more ways than one. But IoT is about so much more than having a refrigerator that automatically re-orders your favorite brand of yogurt. At the FutureM conference in Boston last September, speakers from Kraft and Dunkin’ Donuts indicated that they are looking to solutions…
Read MoreWhat Walmart and Jet.com Already Have in Common
The back-to-school season kicked off this year with a big announcement: Walmart, arguably the biggest player in retail, has acquired Jet.com, the e-commerce site known for its unique pricing method. Both companies emphasize saving consumers money, but the approaches are fundamentally different. According to the announcement, Walmart views Jet as a valuable addition to their own…
Read MoreTop Affinities of US Swimming Stars
Though the sport does not receive broad attention in non-Olympic years, swimming is consistently one of the most viewed sports during the competition. And this year, as in the last three Olympic Games, Michael Phelps is the big story on the men’s side. Yesterday’s victory in the 4x100m relay increased Phelps’ record for the most…
Read MoreAffinity Answers Featured in Adweek
Now that the conventions are here, Donald Trump and Hillary Clinton will be fighting for every vote – but who would be most receptive to either or both candidates? In a new piece published in Adweek, we explain why affinities could be the best addition to every campaign manager’s toolbox. Read the piece here: http://adweek.it/29UsCDT
Read MoreTop 10 Brand Affinities for Nathan’s Famous Hot Dogs
It’s the Fourth of July, and we’re taking a closer look at the brand affinities of what has become the most American of brands: Nathan’s Famous. Whether or not you’re going to watch Joey Chestnut compete in the Hot Dog Eating Contest for the 10th year straight, it’s interesting to see that most of the affinities…
Read MoreAffinity Answers Featured on Oracle Data Cloud Blog
Our VP of Business Development, Cory Ferreira, VP guest blogged for Oracle Data Cloud, diving into why the value of #social data goes beyond “listening.” Read about the benefits of digging deeper into social data here: http://bit.ly/1XrDBuQ
Read MoreAffinities and the State of the Swing States
Donald Trump and Hillary Clinton have all but locked up the nominations of their respective parties, but the general election battle has just begun. The national polls show a dead heat, but the election almost always comes down to a few key states. The polls in the swing states have fluctuated lately, though, and they also…
Read MoreWho Is Most Politically Engaged on Social?
It’s been another defining week for the 2016 presidential race, and it now seems, more than ever, that we’re heading toward a Clinton-Trump showdown this fall. Even though the differences between these candidates are clear, many still have a decision to make about who they’ll support. Each campaign will have to go beyond the base,…
Read MoreWhat Social Affinity Says About Prince
On Thursday, Prince sadly and unexpectedly passed away at the age of 57. Many have paid tribute to his originality and his prolific songwriting; both made him a major influence on the generations of artists to follow him. This is reflected in Prince’s high social affinity with many artists, including Savage Garden, Judith Hill, Maxwell…
Read MoreNCAA Affinities are Madness
Syracuse was the Cinderella team. Lower seeds routinely upset higher seeds. This year’s NCAA Basketball Tournament was certainly one to remember, no matter how the championship game ends. We wondered what the bracket would have looked like if social affinities of March Madness fans decided the results. The Final Four is completely different, showing just…
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