Posts Tagged ‘Official Blog Posts’
Social Media “Engagement” is a Means to an End
Social media “engagement” gets you halfway, its what you do next that matters. Over a decade ago, when Social Media was emerging, people made fun of measurement, social media strategy, and any hint of a brand or business trying to monetize social media efforts. This sounds impossibly crazy today, but it’s true. The common refrain was “Social…
Read MoreForrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the “database of affinity” as the evolution of the “database of intent” and harnessing affinities holds huge opportunties for brands. Nate’s presentation sheds incredible insight on affinities and emotions and we are glad to know we are in lock step with much of the Forrester VP’s…
Read MoreA Little Insight into our Big Data
Here is a behind the scenes look at a few of our numbers. It is a massive challenge to capture and organize our data as there are few to no rules saying big data must be static. In fact, it is constantly changing. Two components which we maintain weekly are the categories or buckets which…
Read MoreSocial Media Analytics: Market Segmentation in the New World.
Market Segmentation, even to many marketers, is a fuzzy concept that is recognized as difficult and time consuming. The thought of market segmentation conjuors up thoughts lengthy surveys, followed by an even longer analysis. Coupled with the fear of being late to market, it is little wonder why marketers struggle to properly segment their consumers.…
Read More2013 Social Media Brand Analysis Infographic
With interest intensifying on how to best leverage social media for brands and businesses, we thought it would be clever if we turned our platform back onto the social media networks to see which brands, TV networks, and celebrities the social networks’ fans engaged and identified with the most. Since this was new to…
Read MoreProduct release!
We’ve officially launched the product yesterday (Nov 1). It’s been a long, hard labor of love for many people. We’re quite proud of what we have accomplished and the value it provides to our clients. The clients seem to agree based on very enthusiastic response. Onward with our mission of connecting people with fulfilling experiences..
Read MoreNational Association of Broadcasters (NAB) Futures Summit
Colligent will be presenting at National Association of Broadcasters (NAB) Futures Summit. We’ll be part of the panel “Cool Companies You Should Know” consisting of 6 companies. The conference is Nov 7-9 at Rancho Palos Verdes (near Los Angeles airport) in CA. Our panel is on November 8th in the afternoon. More details at www.nab.org. A…
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