Posts Tagged ‘product’
Changing Our Name: Affinity Answers
This month we’ve changed the name of both our company and our flagship service to Affinity Answers. We did this to make it as easy as possible for everyone in the marketplace to understand what we do. The name reflects our own belief that we’re not simply providing our clients with data, software, insights, consulting, or targeting. Rather, we’re committed to using consumer affinity data to bring our clients the answers for their specific marketing questions. That’s how we help our clients get results.
Our CEO, Sree Nagarajan, chose the name Colligent when he founded the company in 2005…
Read MoreSocial Media Analytics: Market Segmentation in the New World.
Market Segmentation, even to many marketers, is a fuzzy concept that is recognized as difficult and time consuming. The thought of market segmentation conjuors up thoughts lengthy surveys, followed by an even longer analysis. Coupled with the fear of being late to market, it is little wonder why marketers struggle to properly segment their consumers.…
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