Posts Tagged ‘Programmatic’
Affinity Answers Wins Social Media Tech Vendor of the Year Award
We’ve brought home the gold as Social Media Tech Vendor of the Year in e4m’s Martech India Awards 2021. The annual ceremony celebrates marketing tech innovators who played a pivotal role in reshaping the APAC marketing landscape last year. The award not only recognizes our capabilities as a programmatic audience provider but also rings true…
Read MoreEnergizing new platforms with old programming
It’s 2021 and decades-old sitcoms are worth multi-million dollar deals. Now-classic sitcoms like Friends, Seinfeld, and The Office are worth 2-3 times the budgets of modern blockbusters. Old programming is driving new streaming subscribers in droves, with established audiences of legacy content being strategically shepherded from platform to platform. While an emphasis on original programming…
Read MoreGoogle’s FLoCs Take Flight, Ruffling a Few Feathers
Google’s solution to ending third-party cookies promises heightened individual privacy via group targeting, but some critics see it as yet another power consolidation in Google’s methodical, meticulous, and years-long conquering of the internet. As Chrome, the most popular web browser, starts its new cookieless life, elements of uncertainty still linger, fueling criticisms towards the tech…
Read MoreNot All Social Data is Equal: Active vs Passive Users
Social media gives fans a direct connection to the entertainment they love, providing access and interactions with their most beloved characters, celebrities, and shows. And for brands and publishers looking to strengthen their connections with fans, social data offers pivotal signals in better understanding current fans while appealing to new ones. But even during times…
Read MoreBaseball fans prove resilient in providing engagement
Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable viewership force. For marketers looking to leverage the excitement of the MLB Season, targeting these heartfelt and captivated fans during the year’s biggest games can…
Read MoreDeclining football viewership is temporary, but fans are forever
As the events of 2020 directly affected sports viewership across the board, brands and marketers can leverage a concurrent increase in social media usage to efficiently reach sports audiences outside of the games. Despite 2020’s declining NFL viewership, fans are increasingly active online, and social insights can uncover the best ways to access them. Sports…
Read MoreWill 2021 be a programmatic pick-me-up?
2020 didn’t destroy us—it only made us stronger. While certain industries were devastated by the raging COVID-19 pandemic, others flourished, and ultimately all industries faced a forced evolution that only accelerated how brands interact with audiences digitally. With the worst of the pandemic presumably behind us, the world is looking to reactivate, and marketers are…
Read MoreNew consoles expected to propel video game audience momentum
Video game audiences have seen significant increases over the past few months, and new console releases aim to sustain this massive user base through the holidays. While the highly-anticipated launches of the PlayStation 5 and Xbox Series X/S loom on the horizon, Facebook (via Oculus) and Nintendo are also delivering record console sales, providing video…
Read MoreEcommerce is shattering records. Will it continue with holiday shoppers?
The retail landscape has significantly altered over the past few months, with record ecommerce numbers replacing foot traffic and ushering in an unprecedented holiday shopping season. While many brick and mortar stores will struggle to survive the year, ecommerce and click and collect are expected to continue encouraging massive online shopper audiences. With online shopping…
Read MoreReaching the Right TV Audiences with Addressable TV
About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is gradually making its way to traditional linear TV, giving brands more control over their outreach efforts, and allowing them to cater to a wider audience.…
Read More