Posts Tagged ‘Programmatic Advertising’
ActivationPlanner™ FAQ
FAQ Contents GENERAL QUESTIONS What is the ActivationPlanner™? Where do I find the ActivationPlanner™? How much does the ActivationPlanner™ cost? HOW ACTIVATIONPLANNER™ WORKS How are segment recommendations determined? What are AffinityAnswers data sources? ACTIVATIONPLANNER™ USAGE What are TrueAffinity™ and Likelihood to Engage (LtE)? What’s the difference between an in-category segment and a top affinity segment?…
Read MoreIntroducing ActivationPlanner™
This week, Affinity Answers is pleased to announce the launch of a new application, ActivationPlanner™, currently available for free at https://activationplanner.affinityanswers.com. ActivationPlanner™ is specifically designed to make it easier for Brand Media Directors, Media Agency Planners and Programmatic Buyers to discover and activate the digital advertising segments predicted to be most effective for programmatic branding…
Read MoreAffinityAnswers in Oracle Data Cloud’s “The Data Source” magazine
AffinityAnswers is excited to be featured in Oracle Data Cloud’s The Data Source magazine. You can download the Fall 2016 edition for enlightening, data-driven articles from the industry’s best and brightest here. See page 36 (page 19 of the .pdf) for our CMO’s article, “Programmatic Branding Grows Up.”
Read MoreBudweiser’s Social Affinity is Driven by Traditional Advertising
Increased TV ad spend moves the needle For Budweiser on ESPN One of the biggest misconceptions about using social affinity targeting is that it’s only effective on social. There is indeed value in having tools that provide efficiency and insight in the social sphere, but mutual social affinities are so much more. Social affinities represent…
Read More3 Things Marketers Need to Know for the Fall TV Season
It’s officially summer, and another TV season has come and gone. While viewers take a break and wait for new shows this fall, the networks (and their advertisers) will continue to weigh which platforms are most effective at promoting and gathering audiences for September’s new entries. Marketers know that one of the places fans of…
Read More3 Brand Marketing Takeaways from Carpool Karaoke
James Corden has won the hearts – and views – of late night fans; The Late Late Show YouTube channel recently hit the 1-billion view mark. This is mostly due to the success of his signature bit, Carpool Karaoke, featuring the host driving artists around LA while singing their hits. These jovial and candid interactions are…
Read More3 Entertainment Marketing Rules for Smarter, More Successful Launches
Suppose you have the next Empire or Jurassic World on your hands – do you know how to market and promote it to its full potential? Entertainment is an inherently social experience; if you see a great TV show, you’ll likely be engaging with it on social media. With this thought in mind, a post…
Read MoreActivating Affinity-Based Audience Segments
Achieving scale without sacrificing performance for a local automaker Ask anyone to name an automaker, and you’re likely to hear the brands that, through consistent advertising, have earned a spot in the consumer consciousness. While these brands are national household names, automakers still rely on their local dealerships to sell their cars. One of these…
Read More3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast television season is officially history. Just before the start of the season, in September, we examined how the previous year’s renewals often times had greater success in social engagement. For example, The Blacklist was not only last year’s breakout hit, but also had the most…
Read MoreAffinity Answers Featured in New Whitepaper
Our good friend Chris O’Hara has authored his latest Econsultancy whitepaper. In association with Quantcast, the piece covers all things programmatic branding, and the opportunities and challenges that face brand marketers as they drive upper-funnel engagement in this space. Affinity Answers was proud to be among 15 companies who participated in the paper, where we offer…
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