Posts Tagged ‘programmatic marketing’
3 Things Marketers Need to Know for the Fall TV Season
It’s officially summer, and another TV season has come and gone. While viewers take a break and wait for new shows this fall, the networks (and their advertisers) will continue to weigh which platforms are most effective at promoting and gathering audiences for September’s new entries. Marketers know that one of the places fans of…
Read More3 Entertainment Marketing Rules for Smarter, More Successful Launches
Suppose you have the next Empire or Jurassic World on your hands – do you know how to market and promote it to its full potential? Entertainment is an inherently social experience; if you see a great TV show, you’ll likely be engaging with it on social media. With this thought in mind, a post…
Read More3 Audience Insights from the 2014-15 TV Season
As summer is now in full swing, the 2014-15 broadcast television season is officially history. Just before the start of the season, in September, we examined how the previous year’s renewals often times had greater success in social engagement. For example, The Blacklist was not only last year’s breakout hit, but also had the most…
Read MoreAffinity Answers Featured in New Whitepaper
Our good friend Chris O’Hara has authored his latest Econsultancy whitepaper. In association with Quantcast, the piece covers all things programmatic branding, and the opportunities and challenges that face brand marketers as they drive upper-funnel engagement in this space. Affinity Answers was proud to be among 15 companies who participated in the paper, where we offer…
Read MoreTaking Stock in Affinities and Market Performance
If you haven’t checked your 401(k) or IRA in the last month, you are probably going to discover some dramatic ups and downs, as the markets first reacted to the weight of world events, and then rebounded on the strength of the economic recovery. Of course, the market is no stranger to volatility. Take a…
Read MoreFall TV Success Hinges on Audiences as Much as Viewers
Just as we did in our last blog post, we take a look at another sign that fall is here: the start of the new television season. Although we are in a time when cable networks’ year-round schedules and shortened seasons have prompted broadcast networks to follow suit, this event still holds particular significance because of its tradition, and more importantly, the financial health of the “Big Five.” In a marketplace with heightened competition for eyeballs, it has become increasingly necessary for a program to establish itself as its own brand, reaching the consumer wherever she is.
Read MoreAffinity Answers CEO Sits Down with Tremor Video for Wide-Ranging Q&A
Sree Nagarajan, our founder and CEO, is featured in a brand new interview with our partners at Tremor Video. In this wide-ranging and enlightening Q&A, Sree talks about how the Affinity Answers technology works, the distinct benefits of using affinities data, and the impact affinity-based targeting will have on the future of digital and linear media.
Read the thought provoking post here on Tremor Video’s website, and please feel free to leave feedback in the comments section below!
Read MoreTop 10 Things You Can Do That the Big Guys are Already Doing
Social media intelligence is evolving at an incredible pace. As brands and brand agencies look to uncover deeper behavioral characteristics of consumers, understanding a brand’s social engagement and mutual interests are logical starting points. Brand engagement can be thought of as how much someone interacts with a particular brand on one or many social media…
Read MoreHow to Destroy Your Current Paid Marketing ROI Using Behavioral Keyword Analysis
Determining paid search keywords by observing social networks behavior provides incredible results. I’ve done more than my fair share of paid marketing, whether using Adwords, Yahoo (classic), Bing, AOL, CNET, Commission Junction, and probably 10 others. In my years of trying to optimize CTR, ROAS, Impressions, and CPA the one thing that I constantly…
Read MoreWe’re coming to a brand near you.
As advertising reaches an early peak in 2013 with tomorrow’s Super Bowl, thousands of brand managers and agencies left out of the most visible advertising venue of the year are left dreaming about how amazing it would be to acquire similar reach. As exciting as it is for marketers for top brands like Pepsi, Budweiser,…
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