Posts Tagged ‘Programmatic’
Will Growing Disloyalty Affect Ford’s Bronco Launch?
how can the new Ford Bronco take advantage of the auto industry’s burgeoning disloyalty? Car brand loyalty is on the downturn. What was once an industry driven by committed customers is now an open road for savvy auto marketers. With more car choices than ever before, household incomes changing, and many automakers not providing optimal…
Read MoreWith the huge success of Netflix and Disney+ comes increased competition
as fans flock to streaming services, marketers are left looking for attention About this article: Streaming services boom as people stay home Disney+ takes off Marketers turning to social targeting can open subscriber-only doors Social data provides the key to engaging TV, movie, and gaming audiences As COVID-19 sequestering continues, streaming services are benefiting from…
Read MoreNew Gamers Provide Advanced Targeting Opportunities
While world events have interrupted certain industries, gamers are active as ever and now growing rapidly. During the COVID-19 pandemic, we’ve witnessed many industries astutely switch gears or grind to a halt, pausing advertising campaigns and furloughing personnel while eagerly awaiting a return to some kind of normalcy. Some video game publishers, however, are succeeding…
Read MoreRestaurants Need to Look Outside Current Customers
For years, restaurant marketers have looked inside to current customer data as a roadmap for future sales. First party data provided a perfect seed for look-alike modeling to then build scale. “I know my customer” was the mantra. And data science could build off of that seed a perfect mold to cast a repeatable customer…
Read MoreRecommendation Engines Provide an Ad Targeting Edge
Recommender engines have become a pivotal force in the evolution of marketing and currently power some of the world’s biggest players, from Amazon to Netflix. By compiling usage data and engagement statistics, these engines are able to recommend more relevant choices for viewers or buyers, keeping them engaged while encouraging usage time and conversions. But…
Read MoreWith upheaval, targeting takes center stage
During times of unrest, uncertainty, and un… normal, the tendency of most is to pull back. Way back. And that is just what we are seeing. According to the IAB Ad Spend Pulse study released last week, more than 24% of advertisers said that they were cutting all ad spending for the rest of Q1…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreEnhanced Advertising on Advanced TV
enhanced advertising on advanced TV Television advertising: what was once a prohibitively high-dollar marketing endeavor has transformed into a much more accessible arena for brands looking to reach massive audiences regularly. Thanks to the advent of Advanced TV, advertisers are able to utilize streaming services and popular set-top boxes to reach the television sets of…
Read MoreMarch into Ad Madness
reaching the right crowd in all the basketball madness College basketball season is here, and 1/3 of the nation will be eagerly tuning in across a variety of screens, making this a massive opportunity for gaining the right impressions. Our College Basketball Segments and Custom Audiences can help you quickly and specifically target those most…
Read MoreNot Exactly How the Cookie Crumbles: Breaking Down CCPA Hype
As the January 1 deadline for the California Consumer Privacy Act draws nearer, pockets within the ad industry are foretelling doom and gloom for our future state of affairs. Warnings from marketing bloggers predict ominous changes to the industry, with included roadmaps to surviving this marketing apocalypse. This panic-driven mindset is akin to Y2K hysteria,…
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