Posts Tagged ‘Programmatic’
WIN THIS FOOTBALL SEASON with data
the obsession is real. the fandom is intense. With 136MM US viewers, 56MM more viewers than its closest major competitor, the NFL isn’t the only game in town, but sometimes it sure feels that way. It stands to reason that brands are also obsessed with the NFL. Last year, advertisers spent close to $4B…
Read MoreLook-Alike vs Act-Alike Modeling: Stepping Out of the Shadows
How much does your data tell you about your audience? Let’s compare a couple of prominent figures with common look-alike modeling versus advanced act-alike modeling. Here, we used simple lookalike modeling to summarize two prominent politicians with large followings. The data provides some basic information that would allow us to assume both men are of…
Read MoreMoving Forward with Programmatic TV
Manager of Operations and Partner Integration Allison Trebon writes about the state of programmatic TV in a new MediaPost op-ed. What steps can the industry take together to move this initiative – one that is brimming with opportunities – forward? You can read the full op-ed here.
Read MoreSocial Affinities Serve as High-Performing Proxy Audiences for Product Launches
Affinity-based segments for related brands effectively extend audiences Social affinities are a great way to tap into your own fan base’s preferences to extend to other brand audiences that would be highly receptive to your content or messaging. Even during a time where social is at tremendous scale, not every brand will be equally represented,…
Read MoreAffinity Answers Talks Measurement and SXSW with MediaMath
Check out what our CEO Sree Nagarajan had to say about the “tipping point” that is coming for measurement in the ad industry and what he thinks about the evolution of SXSW in the latest MediaMath blog post: http://blog.mediamath.com/blog/events/5-questions-at-sxsw-2016/
Read MoreSuper Bowl 50 Preferred Eats by Team
The Super Bowl is about snacks as much as sport, and the opposing teams’ fans are just as divided on their options for eats. Based on social affinities, here are the go-to foods for Broncos and Panthers fans. Dive into social affinities for your brand. E-mail us at [email protected].
Read MoreA Look Back at 2015
Another year has come and gone, and we at Affinity Answers could not be more excited to share the good times and prosperity awaiting us in 2016 with all of you. Just before the ball drops and 2015 is in the history books, we are taking a look back at a sample of the big…
Read MoreTurkey Talk… and Social Engagement
It’s hard to believe that it’s Thanksgiving again! So much has happened since last year’s big feast, but one thing that never changes is the centerpiece of most tables on the 4th Thursday of November: the turkey. Yes, the turkey has been celebrated, pardoned and a rumored choice of the U.S. national bird. However, we’re…
Read MoreRadio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long been established and championed. It continues to garner massive audiences and serves as a beacon of information and entertainment in local communities – a feat not easily duplicated by any of its counterparts. At Affinity Answers, we are constantly looking for ways to connect social…
Read MoreLate-Night Changes Represent Brand Opportunities
If you stopped paying attention to late-night television in December 2012, then you might be surprised when you turn on your TV or stream video. Nearly every face fronting late night’s institutions is new, and what’s even more surprising is how much attention the new faces are getting despite TV’s overall ratings declines. As Los…
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