Posts Tagged ‘Programmatic’
Affinity Answers Goes Political!
We’re already proving in the marketplace the power of understanding and leveraging strong mutual engagement between two entities. But we are taking it one step further by using our aggregated social media data to help politicians and issue-based organizations understand where the real emotional engagement is among the voting public. Victoria Bassetti, crack researcher, political…
Read MoreAnnouncing MeQ (PageRank for Social Affinities)
The mutual engagement chart launched today, incorporates our MeQ (Mutual Engagement Quotient) based ranking, which we believe is revolutionary. Just as Google’s PageRank revolutionized search relevance by leveraging the key principle of referral links to the content, we believe MeQ will revolutionize social affinity (likes, follows, friends, etc.) relevance by looking for reciprocal affinity to…
Read MoreMention of Affinity Answers in Radio-Info.com
I & Marc Ratner had a good chat recently with Sean Ross and Tom Webster at Edison Research. Sean writes a Programming & Music column that gets published at Radio-Info.com. His most recent article talks about the alternative station choices for listeners who were used to listening to a classic rock station in New York…
Read More“Mutual Love” – Why It’s Important
We at Affinity Answers spend a lot of time thinking about “mutual love,” which we define as the reciprocal engagement and affinity between the common social media fans of two different entities. It could be between the common fans of two brands, a brand and a TV show, a brand and a celebrity, or other…
Read MoreAffinity Answers Featured in Article Covering the Monetization of Social Networks
Thanks to Ned Madden at ECT for doing an excellent job in covering monetization of social networks. Affinity Answers’ core value proposition and differentiation was quoted in that article. Read the article at CRM Buyer.
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