Posts Tagged ‘social affinities’
Tokyo Olympics Provide Huge Outreach Opportunities…If They Occur
The Tokyo Olympics are set to start in just under three months despite Japan’s skyrocketing Covid cases and declared state of emergency. As nationwide hesitation for the games heats up, the Olympic Committee remains steadfast in continuing with the games, insisting all necessary safety precautions and testing will be rigorously implemented and upheld. Assuming the…
Read MoreHow publishers are sustaining 2020’s gaming momentum
E3 is back, and though virtual, hopes to pack enough pizazz to invigorate the industry and sustain record gaming audiences. Last year’s surge in gaming saw increased engagement times across digital, as well as introduced bastions of noobs to gaming life. But as many inevitably get back into old routines like school and office work,…
Read MoreSponsorship Success Requires The Fans, Not The Games
Amidst COVID recovery and political polarization, athlete and brand advocacy has come to the forefront of social priorities, with increasing value placed upon purpose-driven marketing. As fans connect and engage more with more meaningful content, an increased emphasis on relevance through data will be beneficial in identifying ideal sponsor opportunities. The pandemic ransacked the industry,…
Read MoreThe viewer data that answers the tough questions
Entertainment marketers are often asked tough questions, and sometimes it’s difficult to get answers for where, why, and how to reach viewers of particular shows, celebrities, or brands. In the not-so-distant past, marketing teams would need to rely on basically two processes for answering the tougher questions: gut reactions or, conversely, expensive studies that can…
Read MoreFan Data Measures Authenticity in Sponsorships
For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it might seem. Identifying and analyzing the shared interests and behaviors of each fan base is crucial in predicting the success of any potential partnership. Accurate,…
Read MoreDeep Fan Insights from FanFinder360º
Consumers have become fragmented, spread across an ever-increasing array of devices, channels, and platforms. This evolving media landscape has created a challenge for both content creators and distributors to get viewers to see their content. As Mark Pedowitz, CW President, puts it, “There’s simply a ton of shows on the market, and their sheer quantity…
Read MoreUsing Social Insights to Activate Entertainment Audiences
A truly versatile tool within any advertiser’s arsenal, FanFinder360°(FF360) is our social insights-powered platform that provides marketers with an unparalleled view of the fans of their entertainment. Analyzing over a billion engagements a month, from across all major social media channels, FF360 gives a competitive edge to any campaign strategy. so how can FanFinder360º help…
Read MoreWhy The Future of the Music Industry Hinges on Data
There’s something psychologically satisfying about evaluating change and innovation through a 10-year lens. A decade allows us to look back with nostalgia and prognosticate imaginatively about what lies ahead. Decades allow us to create clear categories for music, movies, TV, fashion and pop culture in general. The 1960s were defined by folk music and psychedelic…
Read MoreYouTube and Netflix leading bundle and save craze
As we’ve previously covered, the streaming industry is fragmented, with a glut of paid streaming service options often overwhelming customers to the point of cancellations. Despite generally increased streaming viewership during the COVID pandemic lockdowns, budget-crunched bingers simultaneously tightened their wallets, with many millennials realizing they might have too many paid subscriptions. TiVo’s recent quarterly…
Read MoreThoughts on Affinities and Politics
Trump. The debates. SNL parodies. Politics is inherently social, of course, but there is even more buzz this election year, one that has thus far challenged the conventional wisdom of politics. Polls are a tried-and-true indicator of how your candidate is doing in each state or nationwide. However, Ted Cruz’s victory in Kansas shows that…
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