Posts Tagged ‘social affinity’
Social Affinity Powering Fall TV
Summer is just getting underway, but the broadcast networks have long been thinking about fall. Specifically, they are working to make sure that the season’s most successful entries are on their schedules. Social affinity can help in a process that presents unique challenges. Since the shows haven’t aired yet, it’s hard to tell which concepts will…
Read MoreSocial Engagement Heats Up Along with Summer Tourism
It’s finally summer! Time to break out the barbecue grills and the beach towels, but no one should forget how much importance the tourism industry places on this time of year. According to the World Tourism Organization, even in the face of safety and security challenges, 46 million more tourists travelled internationally in 2016 vs. the…
Read MoreAnd The Tony Goes to… Audience Extension!
On Sunday, June 11, Kevin Spacey will host the 71st Annual Tony Awards for the first time. Over the years, the show has had many different hosts, and on occasion, no host at all. Depending on who the host is, he or she brings a specific personality to the show. In this sense, the term…
Read MoreSocial Affinity and the Broadcast TV Upfronts
The annual network upfronts are happening in New York City this week, a broadcast TV tradition that extends all the way back to 1962. In the era of DVRs, on demand video and streaming platforms, social affinity plays an important role in developing the audiences for these shows. While much of it is about securing advertising…
Read MoreAffinity Answers Expands to The UK and Germany
First Overseas Distribution of its Exclusive European-centric “Mutual Affinity” Social Media Audience Data AUSTIN, TX (March 20, 2017) Affinity Answers, which created the first platform for predictive branding – achieved through proprietary mutual affinity algorithms that measure active social engagement data across 60,000 brands and 400 million people worldwide – today announced it has expanded its offerings…
Read MoreSree Nagarajan Discusses the Buy Side of Brand Investment
CEO Sree Nagarajan recently contributed an op-ed to MediaPost discussing the importance of focusing on the buy side of brand investment, rather than just the sell side. Read more here: Buy Side, Where Real Money is Made, Seldom Talks
Read MoreAffinityAnswers Partners with LiveRamp to Expand Distribution of its “Mutual Affinity” Social Media Audience Data
AUSTIN, TX (March 7 , 2017) Affinity Answers, a platform for predictive branding powered by affinity algorithms that measure social data across 60,000 brands and 400 million people worldwide, today announced a partnership with LiveRamp™ a leading provider of omnichannel identity resolution. Through the partnership, Affinity Answers will make its social media audience data actionable across…
Read MoreDr. Pepper Finds The Perfect Partner
Movie tie-ins help Dr Pepper gain consideration with movie audience. With the massive popularity of the super hero movie genre, Batman v. Superman: Dawn of Justice was one of the most anticipated movies of 2016. Not only did Ben Affleck take over as the new Batman, but it also setup the foundation for future Justice…
Read MoreCan Affinities Get Resolutions Back On Track?
We’re already one month into 2017, and many of us started the year with a resolution in mind. At the beginning of the year, digital marketing agency iQuanti compiled a list of the most popular New Year’s Resolutions based on Google searches from 2016. Their list features the usual suspects: lose weight, get organized, get…
Read MoreAI Marketing Uncovers CES Social Affinities
I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…
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