Posts Tagged ‘social affinity’
Why Affinities Matter at the Box Office
This summer’s box office story has a plot twist of its own – a decline in ticket sales. According to a report from TheWrap, citing numbers from comScore, the summer blockbuster season’s earnings are down five percent from last year. While there may be help on the way from established franchises’ latest titles, such as…
Read More3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
Read MoreThe MillerCoors Deal with FX Networks: Better with Social Affinity
Last week MillerCoors signed a three-year deal with FX Networks to place its beer brands on shows on the FX, FXX, and FXM channels. In a minute, we’ll talk about how this partnership could benefit from using social affinity to find the best fits between specific MillerCoors beer brands and specific FX Networks programs. But first let’s take a look at the rationale behind the deal.
Targeting Audience Segments with Relevant Content
This is an exclusive deal for product placements, not just advertising or other sponsorships, which brings key benefits for both parties:
– Unlike advertisements, product placements will live on after the FX shows — Sons of Anarchy, The Americans, and so on — go into syndication.
Online Ad Targeting Using Social Affinity: Chris O’Hara in AdExchanger
This week our advisory board member Chris O’Hara published a column in AdExchanger that gives a good overview about how social affinity facilitates a more complete understanding of your consumers. Here’s the link to his post: Social Affinity Data: The Key To The Fabled ‘360 Degree View’ As Chris makes…
Read MoreChanging Our Name: Affinity Answers
This month we’ve changed the name of both our company and our flagship service to Affinity Answers. We did this to make it as easy as possible for everyone in the marketplace to understand what we do. The name reflects our own belief that we’re not simply providing our clients with data, software, insights, consulting, or targeting. Rather, we’re committed to using consumer affinity data to bring our clients the answers for their specific marketing questions. That’s how we help our clients get results.
Our CEO, Sree Nagarajan, chose the name Colligent when he founded the company in 2005…
Read More#1 Challenge Facing Brand Marketers Today
Is it – Big data overload? Confidence in making decisions? Job security? While the above challenges are all real, the key challenge facing each of us as brand marketers is how do I find receptive audience to engage at scale with my brand? Colligent answers this question using something we’ve been collecting in our backyard –…
Read MoreThe Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the next level, the question increasingly on brand marketer’s mind is “How can I engage with my audience at scale?“. Large reach has always been easier to achieve with traditional method of demographics based segmentation. Traditional media measurement systems such as Nielsen and comScore made it…
Read MoreForrester Recognizes Social Affinity Market
At SXSW, Nate Elliot announced the notion of the “database of affinity” as the evolution of the “database of intent” and harnessing affinities holds huge opportunties for brands. Nate’s presentation sheds incredible insight on affinities and emotions and we are glad to know we are in lock step with much of the Forrester VP’s…
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