Posts Tagged ‘social media data’
Streaming Universes Collide: Marvel + Disney vs DC + HBO
We’re very much in the golden age of the superhero, as the formidable force of Marvel Studios leads its comic book pack with a long legacy of characters each emerging as successful solo stars. And with these blockbuster superhero characters and franchises now rapidly multiplying across streaming, the Marvel Universe and DC Universe are each…
Read MorePodcast: Data Deep Dive with ANA Marketing Futures
In our data-driven world, almost every aspect of consumer experience can be logged, contributing to an exhaustive amount of insights for marketers to access. As data’s role becomes increasingly integral in running efficient outreach, many questions arise regarding its authenticity, freshness, and effectiveness, especially when compared to the overwhelming amount of data attainable through first…
Read MoreWhat can mechanic’s tools teach us about data?
At one point or another, we’ll find ourselves staring into an auto mechanic’s garage. I remember the first time I looked into one, I was amazed. Taken aback really. It seemed like there were tools from floor to ceiling. I found myself wondering if they even knew how to use each tool. How did they…
Read MoreTenet vs Mulan & Box Office vs Streaming Amid COVID
As a completely disrupted film industry reels from the COVID pandemic, studios are taking different approaches with a couple of their biggest investments of 2020. While some are driving forward with theatrical releases as exhibitors slowly reopen, others are diving straight into streaming in an effort to replace waning theater audiences with the thriving streaming…
Read MoreReaching the Right TV Audiences with Addressable TV
About this article: Addressable TV advertising continues its increase Personalization drives TV ad success Geotargeting can provide advertisers with limitless strategy Addressable TV is on the rise. Digital advertising is gradually making its way to traditional linear TV, giving brands more control over their outreach efforts, and allowing them to cater to a wider audience.…
Read MoreCan Social Media Help Advertisers Navigate a Fragmented Media Landscape?
The rising frequency of cord-cutting has run hand-in-hand with the inflating streaming TV industry. Every month, more and more streaming providers enter the fray, with Comcast/NBCUniversal’s Peacock being the latest giant to try to win back lost cable subscribers. As crazy of a situation as it is for network executives, it is just as crazy…
Read MorePolitical Audiences: Targeting the Open Mind
Persuadable open-minded voters are everywhere, and a campaign’s ability to accurately target them could solidify their candidate’s chances of victory. While campaigns have classically referred to voter lists and basic demographics for outreach efforts, a programmatic approach allows a deeper dive into data, providing new insight into how and where to reach open-minded voters and…
Read MoreAchieving Audience Success in a Sea of Streaming Providers
As the streaming video landscape continues its rapid (and often confounding) evolution, both consumers and brands find themselves surveying a wide playing field of SVoD providers. Weeknights are no longer solely devoted to Netflix binging – new streaming services such as Apple TV+, NBCUniversal Peacock, and HBO Max will join Disney+, Hulu, and a large…
Read MoreThe Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreA New Study Shows Disloyalty is the New Norm
The writing has been on the wall for quite sometime now. Whether you are a devoted follower of Byron Sharp, a strong believer in the heavy buyer fallacy, or a heretic who knew the Pareto Ratio would never stand up to the pressures of consumerism; loyalty ain’t what it used to be. This truth is…
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