Posts Tagged ‘social media marketing’
Increasing Audience Segments With Grammy Winners
This Sunday is one of the biggest nights of the year for music – the 59th Annual Grammy Awards. Not only will the show feature live performances by many of today’s biggest artists, but it will crown the top of the top in popular music. Even before awards are given, the number of nominations per…
Read MoreAI Marketing Uncovers CES Social Affinities
I know what you’re thinking – not another blog post about the top products at CES. Well, this one is a bit different than others posted this week. No, not because I did not actually attend CES, but because it is the only one to examine the social affinities of a couple of the top…
Read MoreAffinities Identify the Most Engaging Content and Personalities on YouTube
Channels with the highest brand affinity outperform channels based on genre and subscriber count AffinityAnswers is not just for tracking brands; advertisers can also find which YouTube channels – based on the Facebook, Instagram and Twitter behaviors of the channels’ fans – have high affinity for their brand. This level of insight was key for…
Read More3 Ways Social Affinities Will Impact the Internet of Things
A fridge that orders groceries for you? Some would call it luxury, but appliance manufacturers are hoping that it will soon become a reality for many consumers. Gartner, Inc. estimates that 20.8 billion connected devices will be in use by 2020. From the shows they watch to the brand of yogurt they buy, brand marketers…
Read More3 Entertainment Marketing Rules for Smarter, More Successful Launches
Suppose you have the next Empire or Jurassic World on your hands – do you know how to market and promote it to its full potential? Entertainment is an inherently social experience; if you see a great TV show, you’ll likely be engaging with it on social media. With this thought in mind, a post…
Read MoreTop Music Artist Affinities of 2016 Presidential Frontrunners
Ben Carson is up, and Joe Biden is out. Presidential campaigns are long, rough-and-tumble marathons, and the 2016 cycle is no different. Another tradition of White House contests: politicians using music on the campaign trail. Whether it’s Katy Perry performing for Hillary Clinton’s campaign and taking over her Instagram or Steven Tyler asking Donald Trump…
Read MoreRadio Listening Influences Social Engagement
The effectiveness of radio as an advertising medium has long been established and championed. It continues to garner massive audiences and serves as a beacon of information and entertainment in local communities – a feat not easily duplicated by any of its counterparts. At Affinity Answers, we are constantly looking for ways to connect social…
Read MoreCongratulations to Nickelodeon!
Before the curtain falls on 2014, a big congratulations is due for our client, Nickelodeon. The network announced last week that it is in position to finish the year as the top basic cable network in total viewers and kids 2-11 in total day ratings. From December 30, 2013 to December 18, 2014, it averaged…
Read MoreFund Your Kid’s College with Facebook Liking and Twitter Following – Part 1
Are social networks a waste of time? Do they contribute anything meaningful to the economy? Will it pay for your kid’s college? In this series of posts, I’ll present the case that social networks if leveraged correctly, will harbinger the next leg of economic growth. It will enable the society as a whole to further…
Read MoreTrust and Authenticity – The New Media Marketing Currencies
A lot is written about various marketing strategies and tactics in the new media world. But very little is written about the foundations of marketing in the new media world. Perhaps because it’s new and everyone is so busy figuring out new rules of the game, there is not enough knowledge built at the foundation…
Read More