Posts Tagged ‘social media’
#1 Challenge Facing Brand Marketers Today
Is it – Big data overload? Confidence in making decisions? Job security? While the above challenges are all real, the key challenge facing each of us as brand marketers is how do I find receptive audience to engage at scale with my brand? Colligent answers this question using something we’ve been collecting in our backyard –…
Read MoreSocial Media “Engagement” is a Means to an End
Social media “engagement” gets you halfway, its what you do next that matters. Over a decade ago, when Social Media was emerging, people made fun of measurement, social media strategy, and any hint of a brand or business trying to monetize social media efforts. This sounds impossibly crazy today, but it’s true. The common refrain was “Social…
Read MoreA Little Insight into our Big Data
Here is a behind the scenes look at a few of our numbers. It is a massive challenge to capture and organize our data as there are few to no rules saying big data must be static. In fact, it is constantly changing. Two components which we maintain weekly are the categories or buckets which…
Read More2013 Social Media Brand Analysis Infographic
With interest intensifying on how to best leverage social media for brands and businesses, we thought it would be clever if we turned our platform back onto the social media networks to see which brands, TV networks, and celebrities the social networks’ fans engaged and identified with the most. Since this was new to…
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