Posts Tagged ‘Sponsorships’
Sponsorship Success Requires The Fans, Not The Games
Amidst COVID recovery and political polarization, athlete and brand advocacy has come to the forefront of social priorities, with increasing value placed upon purpose-driven marketing. As fans connect and engage more with more meaningful content, an increased emphasis on relevance through data will be beneficial in identifying ideal sponsor opportunities. The pandemic ransacked the industry,…
Read MoreBaseball fans prove resilient in providing engagement
Major League Baseball is back in full swing, and after toughing out the pandemic with moderately rising ratings despite significant circumstances, passionate MLB diehards have proven themselves as an invaluable viewership force. For marketers looking to leverage the excitement of the MLB Season, targeting these heartfelt and captivated fans during the year’s biggest games can…
Read MoreFan Data Measures Authenticity in Sponsorships
For brands and digital marketers, the right sponsorship can leverage mutual audience affinities to propel a product or service to success, but not every partnership is as gold as it might seem. Identifying and analyzing the shared interests and behaviors of each fan base is crucial in predicting the success of any potential partnership. Accurate,…
Read MoreUsing TrueAffinity™ to Measure Sponsorships: Bud Light and Lady Gaga
Lady Gaga’s fans—affectionately known as her Little Monsters—are seeing, and hearing, a more stripped-down version of the superstar. In early September, Lady Gaga released “Perfect Illusion,” her first pop single in nearly three years. The following month, Lady Gaga and Bud Light announced that they would be teaming up to promote her new album, Joanne,…
Read MoreTop Affinities of US Swimming Stars
Though the sport does not receive broad attention in non-Olympic years, swimming is consistently one of the most viewed sports during the competition. And this year, as in the last three Olympic Games, Michael Phelps is the big story on the men’s side. Yesterday’s victory in the 4x100m relay increased Phelps’ record for the most…
Read More3 Brand Marketing Takeaways from Carpool Karaoke
James Corden has won the hearts – and views – of late night fans; The Late Late Show YouTube channel recently hit the 1-billion view mark. This is mostly due to the success of his signature bit, Carpool Karaoke, featuring the host driving artists around LA while singing their hits. These jovial and candid interactions are…
Read MoreLate-Night Changes Represent Brand Opportunities
If you stopped paying attention to late-night television in December 2012, then you might be surprised when you turn on your TV or stream video. Nearly every face fronting late night’s institutions is new, and what’s even more surprising is how much attention the new faces are getting despite TV’s overall ratings declines. As Los…
Read MoreWhen Good Partnerships Go Bad
At Affinity Answers, we are in the business of unlocking the power of mutual affinity to help our clients figure out which celebrities (or TV shows, websites, etc.) are most relevant to fans of their brand on social media. These insights have added a lot of value for clients, as seen in our case studies. However, mutual affinity cannot predict when celebrities will act inappropriately or how events might be judged in the court of public opinion. Today, when outrage on social media is more common than not, we thought it would be interesting to look at how people engage with these celebrities on social after a major scandal. Do fans of the brand become less engaged with the celebrity? Most importantly, what implications does this have for brands?
Read MoreSuper Bowl Halftime Show: Is It Worth the Pay to Play?
The NFL season kicked off last Thursday, so in the eyes of many, fall has officially arrived. Football is arguably bigger than it has ever been – last season, the most watched program in the United States was NBC’s
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