Posts Tagged ‘targeting’
The Political Campaign Edge – Expanding Outreach Through Social Insights
Brand advertisers leverage social media insights in message targeting to connect with the buyers more likely to convert. We are now seeing more and more savvy politicians also tapping into social insights in the hopes of further fueling their own audience appeal. Social insights allow campaign targeting to journey beyond basic demographics and into more…
Read MoreAffinities are All About Content, Context and Location
The Internet of Things will undoubtedly benefit from affinity-based targeting in more ways than one. But IoT is about so much more than having a refrigerator that automatically re-orders your favorite brand of yogurt. At the FutureM conference in Boston last September, speakers from Kraft and Dunkin’ Donuts indicated that they are looking to solutions…
Read MoreThe MillerCoors Deal with FX Networks: Better with Social Affinity
Last week MillerCoors signed a three-year deal with FX Networks to place its beer brands on shows on the FX, FXX, and FXM channels. In a minute, we’ll talk about how this partnership could benefit from using social affinity to find the best fits between specific MillerCoors beer brands and specific FX Networks programs. But first let’s take a look at the rationale behind the deal.
Targeting Audience Segments with Relevant Content
This is an exclusive deal for product placements, not just advertising or other sponsorships, which brings key benefits for both parties:
– Unlike advertisements, product placements will live on after the FX shows — Sons of Anarchy, The Americans, and so on — go into syndication.
Online Ad Targeting Using Social Affinity: Chris O’Hara in AdExchanger
This week our advisory board member Chris O’Hara published a column in AdExchanger that gives a good overview about how social affinity facilitates a more complete understanding of your consumers. Here’s the link to his post: Social Affinity Data: The Key To The Fabled ‘360 Degree View’ As Chris makes…
Read MoreFacebook Strategic Shift: The Importance of Social Affinities in a Pay-to-Play Environment
Big changes are underway at Facebook — ones you should know about if you rely on Facebook for reaching your fans. These changes are discussed in detail in a new whitepaper, “The New Facebook Strategic Shift: Reach & Frequency Model,” just published by social media marketing agencies Fanscape and The Marketing Arm. The report’s author, Tom Edwards, keeps a close eye on Facebook, and his study is comprehensive about the ways…
Read MoreThe Most Insidious Trap in New Media Targeting
Is it – Fuzzy strategy? Unclear target segment? Bottom fishing for cheap inventory? While they are all valid issues, the sin that is most insidious and common is aiming for relevance but buying reach instead. Various media research and targeting tools available in the market today make it easy to get reach with some relevance…
Read More#1 Challenge Facing Brand Marketers Today
Is it – Big data overload? Confidence in making decisions? Job security? While the above challenges are all real, the key challenge facing each of us as brand marketers is how do I find receptive audience to engage at scale with my brand? Colligent answers this question using something we’ve been collecting in our backyard –…
Read MoreThe Holy Grail of Brand Marketing: Engage Audience at Scale. Part 1
As digital and social media get brand marketing to the next level, the question increasingly on brand marketer’s mind is “How can I engage with my audience at scale?“. Large reach has always been easier to achieve with traditional method of demographics based segmentation. Traditional media measurement systems such as Nielsen and comScore made it…
Read MoreSocial Media Analytics: Market Segmentation in the New World.
Market Segmentation, even to many marketers, is a fuzzy concept that is recognized as difficult and time consuming. The thought of market segmentation conjuors up thoughts lengthy surveys, followed by an even longer analysis. Coupled with the fear of being late to market, it is little wonder why marketers struggle to properly segment their consumers.…
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