Posts Tagged ‘understanding audiences’
How AI Marketing Techniques Help Brands Discover Social Affinity
It’s not just another turning of the page. 2016 will definitely go down as one of the more interesting years in recent history. The Rio Olympics and the entire presidential campaign would be two events notable enough on their own. Fortunately, there were also some interesting brand-related and brand-inspired stories that were out there –…
Read More3 Insights from the Classic Hip-Hop Radio Format Flip
At Affinity Answers, we are in the business of extending reach based on brands’ social engagement with other brands. The brand, while always evolving, shows evidence of this change slowly on social media; for example, engagers migrate from Facebook to Instagram over a period of twelve months. These changes are generally initiated by the users…
Read MoreTrust and Authenticity – The New Media Marketing Currencies
A lot is written about various marketing strategies and tactics in the new media world. But very little is written about the foundations of marketing in the new media world. Perhaps because it’s new and everyone is so busy figuring out new rules of the game, there is not enough knowledge built at the foundation…
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